Strategy
Who you want to reach, and where you want to be seen. Two tabs, two different jobs.
At a glance
- Targets — the people you want INSIDE your network, who are not connections yet
- Affinity score (0-100) — how warm each relationship is getting: it rises with real interactions and cools with silence
- Warm path — when a mutual connection exists, the app points it out and drafts the intro note for you
- Search LinkedIn — find people and add them as targets without leaving the app
- Watchlist — the accounts whose feed posts to keep an eye on, so you show up in the conversations that matter
How it works
The difference between the two tabs is who moves first. A target is someone you want to reach, so the work is getting closer. A watched account is someone who publishes where you want to be read: there you do not need to connect, you need to be there when they speak.